Meet the Harmony Team

Kim Bales

Kim Bales

Chief Financial Officer

Kim joined Harmony Senior Services in November, 2009. She earned her Masters of Business Administration in Accounting and her Bachelor of Business Administration in Management from the University of Mary Hardin-Baylor. She has over 16 years of experience in various accounting roles at both non-profit and for-profit organizations. Kim’s previous experience includes management of accounting teams as a Corporate Controller for a privately held holding Company which included manufacturing, government contracting and service organizations.

Curtis Davis

Curtis Davis

Chief Support Officer

Curtis came to Harmony with over twenty-seven years of experience in the public safety field. He has extensive experience in training, human resource management and national accreditation. He holds a Graduate Certificate from the University of Virginia, A Bachelor’s Degree from Bluefield College and an A.A.S. Degree from Virginia Western Community College. He is a graduate of leadership programs at the University of Richmond, The University of Virginia, The Professional Executive Research Forum and the FBI National Academy. As the Chief Support Officer, Curtis applies his professional experiences to support the efficient operations of our communities and the development and training of our valued employees.

Victoria Jaras

Victoria Jaras

Chief Sales & Marketing Officer

More than fifteen years of working in the senior living profession has certainly been a pleasure for Victoria. Victoria prides herself on her energetic, positive approach to lead teams toward successful marketing and sales outcomes. Having graduated from Albertus Magnus College with a degree in Psychology, Victoria has experienced tremendous success applying her vast knowledge of relationship management and coaching development skills toward teaching folks not only how to achieve the desired result, but also why.

Ross P. Smith

Ross P. Smith

Director of Business Development

Mr. Smith joined Smith/Packett in June 2011 as a member of its property development team. In Jan. 2012, Ross was selected to participate in Harmony’s Senior Housing Management Training program, and was promoted to Harmony’s Director of Business Development. Ross is a 2011 graduate of Sewanee: The University of the South, with a major in economics. He is a licensed real estate agent in Virginia and has his Assisted Living Administrator’s license in North Carolina. He is also a partner in Integra Realty.

Lorri P. Newman

Lorri P. Newman

Human Resources Manager

Lorri Newman joined Harmony Senior Services in January 2015 as the Human Resources Manager. Lorri brings to Harmony over 20 years’ experience in the field and is currently certified as a Senior Professional in Human Resources (SPHR). She has a wealth of experience supporting both single and multi-unit environments and most recently worked as a Human Resources Manager for Liberty Medical Supply, Inc. As the Human Resources Manager, Lorri will use her experience to support the communities by implementing human resources programs, delivering human resources services, providing coaching and guidance for team members, as well as to assist in the development of the management teams.

Cyndi Brown-Spellman

Cyndi Brown-Spellman

Director of Clinical Care

Ms. Brown-Spellman, BSN, RN, joined Harmony Senior Services in 2014 as the Director of Clinical Care providing clinical guidance to all of the Harmony communities. Cyndi brings over 30 years of skilled, assisted living, and Alzheimer’s care coupled with regional oversight responsibilities for Sunrise, Millcroft, and Integrated Health Services. Cyndi’s extensive background in mentoring and teaching senior care will strengthen the clinical expertise in every community and ensure strict adherence to regulatory guidelines while building strong relationships with national, regional, and local oversight agencies.

Jeff Gruber

Jeff Gruber

Director of Clinical Services

Jeffrey Gruber joined Harmony Senior Services as the Director of Clinical Services in August 2015, to support the organizations growth in Tennessee and North & South Carolina. He holds a BS degree in Business Administration with a minor in Nursing and Marketing. As a Registered Nurse, Licensed Assisted Living Administrator, and Certified Dementia Practitioner, Jeff has worked in long-term healthcare for 25 years and is committed to enriching the lives of seniors.

From 1997 – 2010, Gruber held various Regional positions with Emeritus Senior Living in the capacity of Operations, Sales and Marketing, Risk Management Director and Sr. Regional Director of Quality Services. Prior to joining Harmony, Jeff was responsible for the development and implementation of a Virginia state-wide specialized Memory Care Program for residents diagnosed with Alzheimer’s and other related Dementias.

Alma McGhee

Alma McGhee

Director of Clinical Services

Alma McGhee, RN, joined Harmony Senior Services in August 2016. In her role, Alma oversees all care-related programs and policies impacting Harmony’s communities in her assigned regions. With more than 30 years in healthcare and 14 years of leadership experience in long term and skilled nursing care, she possesses a wealth of knowledge in clinical areas such as processes to monitor and validate outcomes, quality assurance and compliance.

Alma previously served as clinical unit manager for the skilled/rehab unit of Riverside Health and Rehabilitation Center for Medical Facilities of America as well as 3rd party auditing for Harmony. Alma have always been drawn to senior care and considers it her life’s calling to serve and be able to make a difference in the lives of seniors.

Cathy C. Ferstl

Cathy C. Ferstl

Director of Training

Cathy joined the Harmony Senior Services team in June 2016, having spent more than 20 years providing training in multiple aspects of health care. Cathy is passionate about her love for the senior population and her appreciation for the work of caregivers. This passion has led her to become a Certified Alzheimer’s and Dementia Care Instructor and a Certified Dementia Practitioner. Cathy believes that training and education can empower caregivers to find better and creative ways to make a difference in the lives of those they serve.

Glenda Coots-Lunsford

Glenda Coots-Lunsford

Corporate Director of Dining Services

Glenda has 30+ years of culinary art experience across a variety of senior living platforms including multi-site Management of Food Management Systems, Client and Vendor Relations. As Harmony’s Corporate Director of Dining, Glenda will be working very closely with the chef and culinary department at each community to enhance our dining experience through education, innovation and leadership. Her expertise will ensure the best in class service for our residents and their families.

Jacey Langford

Jacey Langford

Senior Life Enrichment Director

As an accomplished musician, Jacey performed for more than two decades as she developed a career around a passion for making a difference in the lives of seniors. Her experience aboard Cunard’s QE2 cruise liner helped to form her approach toward carefully crafted social activity programming and meaningful engagement with the active adult community. Jacey’s studies have also helped to support her program development for individuals with memory loss.

Jacey is thrilled to be working for Harmony Senior Services as part of the corporate team and looks forward to bringing quality Life Enrichment to all those in our family of communities. She currently resides near Asheville, North Carolina.

Margaret A. Brown, R.N., Esq.

Margaret A. Brown, R.N., Esq.

Attorney

Megan is licensed as a Registered Nurse and an Attorney in Virginia. She graduated with her Bachelor’s in Nursing from the Virginia Commonwealth University/Medical College of Virginia School of Nursing and with her law degree from the Northwestern School of Law of Lewis and Clark College in Portland, Oregon. She has clinical nursing experience in cardiology, intensive care and hospice. She also has experience in health care risk management, performance improvement and compliance for large medical centers in Virginia. After law school Megan worked in private practice with two law firms in Roanoke, where she focused largely on medical malpractice litigation. While in private practice Megan represented health care providers, patients and their families, which gave her a unique perspective on the importance of providing quality patient care. Megan has two wonderful children and she and her family live in Roanoke.

David A. Beard

David A. Beard

Director of Harmony Outreach and Licensing

David is responsible for overseeing the Harmony Outreach Call Center and all aspects of licensing for Harmony Senior Services; he comes from an extensive background in health services administration. David is retired from the US Navy Hospital Corps and has been in the long term care industry for over 20 years. He holds a BS in Health Care Administration from Southern Illinois University and a Masters of Art in Business Management from Webster University. David is a Licensed Nursing Home Administrator and Licensed Assisted Living Preceptor and previously managed various Independent Living, Assisted Living and Nursing Homes in the Richmond and Roanoke areas. He is a member of the Virginia Assistant Living Association Board of Directors and a member of the State ALF Stakeholders Committee. David joined Harmony in 2011.

J. Natalie Kent

J. Natalie Kent

Regional Director of Operations

Natalie joined Harmony Senior Services in 2011. She was promoted to Vice President of Central Virginia Regional Operations in 2014. Natalie earned her Master’s Degree in Healthcare Administration from the Medical College of Virginia. She serves as an adjunct faculty member at VCU/MCV in their Healthcare Management program. She is licensed as a Nursing Home Administrator and Preceptor in five states. Natalie brings over 30 years of senior care experience and serves numerous community boards.

Susan Vrbas

Susan Vrbas

Regional Director of Operations

For over twenty years, Susan has shared her strategic analytical and financial management skills to foster successful pre-operational and operational endeavors within the luxury senior living industry. As a graduate of The Ohio State University, Susan maintains her license as a Registered Dietitian and has an MBA from Western Kentucky University as well.

Susan’s calling in life is working closely with older adults; by learning from their life experiences she has continued to align organizational structure, resources, amenities, and programming to exceed expectations when delivering senior living options to the community. Susan and her family currently reside in Charleston, South Carolina.

Les Douglas

Les Douglas

Regional Director of Operations

Les brings over 25 years of senior healthcare experience to our team. He has worked in both the private and public sectors, with a history of successful executive management in 12 states and over 146 properties. His diverse background and multi-state knowledge of markets and regulations is a tremendous asset to our organization. His background and experience broadens with Mergers, Acquisitions, program creation and implementation, company efficiencies and service delivery. Les is currently licensed in the State of South Carolina as a Nursing Home Administrator as well as an Assisted Living Administrator. He has extensive knowledge in Assisted Living, Memory Care, Skilled Nursing, Home Care, Home Health, Hospice services and with his thoughtful insight, keeps our resident’s needs as the focus of our mission. His focus of putting the resident first, and affording a positive and fun lifestyle, are enhanced with our homelike environments.

Tim Barresi

Tim Barresi

Regional Director of Operations

Tim Barresi joins Harmony Senior Services as the South’s Regional Director of Operations, based out of Harmony’s newly opened Charleston, South Carolina office. Tim is a proven leader with over 20 years in the long-term care industry, most recently serving in a Regional Operations capacity with both Brookdale Senior Living and Emeritus Senior Living. He has successfully managed multiple CCRC campuses in six states in the Southeast ranging from West Virginia to Florida with a keen focus on enhancing the customer experience through quality care while effectively managing costs. Tim is a dual licensed Nursing Home and Assisted Living Administrator in the state of South Carolina, and a licensed Nursing Home Administrator in the state of Virginia. He holds a BA degree from the University of Akron, OH, where he was raised, and a Masters of Public Health from the University of South Carolina. Tim and his family call Mt. Pleasant, SC home.

Kyle Ring

Kyle Ring

Senior Regional Sales Manager

Kyle Ring joined Harmony Senior Services in July 2016. Kyle attended the University of North Carolina at Charlotte and brings over 10 years of Sales & Marketing experience and holds a NC Assisted Living Administrator License. His energy and coaching talents bring much success in ensuring that his teams are supported in the sales arena amongst his region.

Patti Beckley

Patti Beckley

Regional Sales Manager

Patti Beckley joined Harmony as a Director of Sales of Marketing at The Village on Pheasant Ridge in November of 2011. She was promoted to Regional Sales Manager at Harmony Senior Services in July of 2016. Having spent 20 years in the healthcare field, Patti’s previous experience includes supervising and human resource functions for a home health care company. The majority of her healthcare experience has been working in Assisted Living and Memory care communities responsible for administrative duties and becoming a Licensed Executive Director in the state of NY. Patti brings to harmony a variety of knowledge and support to the sales and marketing team. Her passion for seniors and building relationships with their families is the main reason she loves working at Harmony Senior Services. Patti lives in Salem, Virginia with her husband Chris and their son Noah.

Barbara Deaver

Barbara Deaver

Regional Sales Manager

Barbara Deaver joined Harmony Senior Services in September 2017. She brings over 20 years of sales and marketing experience in healthcare. As Director of Community Relations in senior care she found her niche’ in combining the two careers. Barbara brings a vast array of experience in the areas of sales, presentation, leadership and team building skills.

Most importantly Barbara has a love for senior adults and caring for those in need. It was through the process of seeing a successful transition of home care to assisted living care of her Grandmother that she redirected her career to helping seniors and their families.

Tina Pick

Tina Pick

Regional Sales Manager

Tina Pick joined the Harmony Team as a Regional Manager after 10 years working in the medical arena in various fields from medical billing and coding to online senior living advisor to direct sales in a community. Tina has a robust and diverse background with a passion and desire to grow with a company that she will be able coach and mentor others. Having been a military spouse and moving around she attended several universities and local community colleges.

Tina has a passion to help others and the desire to continue to be an effective participant in the lives of seniors. Tina lives in Fredericksburg, VA with her two youngest children.

Melissa Moss

Melissa Moss

Regional Sales Manager

With over 10 years of experience in sales and marketing, Melissa joined Harmony Senior Services in February 2016 as the Director of Sales and Marketing at the Crossings at Harbour View. She holds her Virginia Assisted Living Administrator License, as well as a Certification as a Dementia Care Practitioner. Melissa prides herself on being a dedicated and enthusiastic leader, able to motivate teams to perform at their best in providing excellent service and developing ongoing, dependable customer relationships. She has since relocated with her family and now serves as a Regional Sales Manager out of Tuscaloosa, Alabama. Roll Tide!

Katrina Thomas

Katrina Thomas

Regional Marketing and Sales Manager

Katrina Thomas is one of the new faces of Harmony Senior Services. She is a Regional Marketing and Sales Manager whom has made the healthcare business her expertise. As a West Virginia native she brings many positive proficient years serving the elderly and senior communities. Having had a highly successful career in skilled nursing facilities, Katrina is very passionate and much used to communicating and connecting the needs for the rapid growth of seniors and their families.

Her precise attention to detail and tenacious attitude give her the perfect tools to identify and manage The Crossings Communities. She embraces each challenge with the utmost vigor and vitality and truly takes pride in providing the very best.

Chad King

Chad King

Marketing/Creative Coordinator

As a freelance graphic and web designer, Chad established a career focused on Non-profit organizations. He has branded and nurtured multiple successful campaigns over the years including designs featured in Fast Company Magazine and USA TODAY. He still enjoys playing guitar in his free time and has his hands full with a new baby boy. Chad brings to Harmony a fresh and lively approach to his work, his environment and his co-workers.

Erin Sinopoli

Erin Sinopoli

Media/Content Coordinator

Erin Sinopoli joined Harmony in 2017 as the Media/Content Coordinator. Having graduated from the Art Institute of Charlotte, she offers Harmony over a decade of experience in marketing communications and branding design and will support our videography and photography endeavors.

Sandra Kolder

Sandra Kolder

Media Relations Specialist

As Media Relations Specialist, Sandra is dedicated to fostering business relationships among the variety of companies that compose today’s media landscape in order to build Harmony’s brand and expand their network. She comes to the position after spending time working directly in one of Harmony’s close-knit communities; as such, she understands the importance of quality service and the importance of interpersonal communication. She approaches her work with a sense of rigor and excellence that comes from education, experience, ambition, and care.

Susan F. Eckert

Susan F. Eckert

Consultant, Past President

Ms. Eckert joined Harmony in January, 2009 to manage the operating company. She has over 25 years of experience in operations, sales and marketing of senior housing and senior services. Susan’s leadership experience has included developing successful teams for company owned/operated and acquisition environments, including for profit, non-profit and third party management.

Susan E. Moore

Susan E. Moore

Executive Administrator

Ms. Moore joined Harmony in 2014 as Executive Administrator to coordinate the Harmony office and provide further support to the Harmony team and communities. Susan brings a vast background in corporate and executive management support including Advance Auto Parts, Smith-Packett, and most recently, PLY GEM Windows.